The 2025 Egyptian Coatings Show, which has attracted the attention of the global chemical industry, will be grandly opened at the Cairo International Exhibition Center in Egypt from February 23 to 25. 

As a leading company in the field of cellulose ethers in China, Hebei Haoshuo Chemical Co., Ltd. (hereinafter referred to as "Haoshuo Chemical") has confirmed its participation in the exhibition, bringing its core products hydroxypropyl methylcellulose (HPMC), hydroxyethyl methylcellulose (MHEC) and redispersible latex powder (RDP) to the exhibition (booth number: 1B14), showing Haoshuo Chemical's cutting-edge technologies and solutions in the field of high-performance building materials additives to customers in the Middle East, Africa and around the world.

Focus on the Middle East market and release product potential

The Middle East and North Africa region is one of the fastest growing regions in the global construction industry, and the demand for high-performance coatings, dry-mixed mortars and environmentally friendly building materials continues to rise. Haoshuo Chemicals is targeting this market opportunity at this exhibition. Through on-site product demonstrations, technical exchanges and case sharing, it fully presents the excellent performance of its products:

HPMC (hydroxypropyl methylcellulose): With its excellent water retention, thickening and construction performance, Haoshuo HPMC performs outstandingly in putty powder, tile adhesive and water-based coatings, which can significantly improve construction efficiency and finished product quality, and become an ideal choice for building materials in the hot and dry climate of the Middle East.

MHEC (hydroxyethyl methylcellulose): MHEC series products optimized for high-end coatings and mortar formulas have stronger anti-sagging and open time adjustment capabilities, helping customers to create high value-added environmentally friendly building materials.

RDP (redispersible latex powder): Haoshuo RDP is widely used in exterior wall insulation systems, self-leveling mortars and other fields by enhancing the flexibility, bonding strength and water resistance of mortars, providing long-term and durable solutions for the harsh building environment in the Middle East.

Deepen the international market and build a global brand

Haoshuo Chemicals has always adhered to market-oriented and customer-centric, and actively explored the international market. Participating in the Middle East Coatings Exhibition this time is an important step for Haoshuo Chemical to deepen its presence in the Middle East market and lay out its global strategy. Haoshuo Chemical hopes to have in-depth exchanges with industry experts and corporate representatives from all over the world during the exhibition, jointly discuss the development trend of the building materials additive industry, and seek win-win opportunities for cooperation.

Innovation drives development, quality creates the future

Haoshuo Chemical is well aware that innovation is the driving force for corporate development. The company has always adhered to technological innovation, continuously increased R&D investment, and is committed to providing customers with better quality, more environmentally friendly and more efficient building materials additive products. In the future, Haoshuo Chemical will continue to uphold the business philosophy of "integrity, innovation, and win-win", embrace the global market with a more open attitude, and work hand in hand with global partners to create a better future!

About Hebei Haoshuo Chemical Co., Ltd.

Hebei Haoshuo Chemical Co., Ltd. was established in 2010 and is headquartered in Shijiazhuang City, Hebei Province. It is a high-tech enterprise integrating R&D, production and sales. The company focuses on the field of cellulose ethers and polymer additives. Its products are exported to more than 60 countries and regions, and it has established long-term strategic cooperation with many Fortune 500 companies. In the future, Haoshuo will continue to increase investment in research and development and strive to become an innovation engine in the field of global cellulose ethers.

Exhibition information

Name: 2025 Egyptian Coatings Show

Time: February 23-25, 2025

Location: Cairo International Exhibition Center, Egypt

Haoshuo Booth: 1B14

Cooperation negotiation

Welcome to the booth or contact:

Email: [email protected]

WhatsApp: +86 18132289294

Official website: www.hpmcfactory.com

Let the world witness the power of China's "smart" manufacturing! Haoshuo Chemical will work with you to paint the future of global new building materials!