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Exhibition News

Hebei Haoshuo Chemical Co., Ltd. will be present at the Moscow International Paint and Coatings Industry Exhibition (Interlakokraska 2025) from March 18 to 21, 2025, with booth number 21C80. As a leading enterprise in China's cellulose ether industry, Haoshuo Chemical will focus on displaying its star product, hydroxypropyl methylcellulose (HPMC), to help the global coatings industry upgrade with innovative technologies.


Haoshuo appeared at Interlakokraska 2025 bringing HPMC to explore the Eurasian market


Focus on industry events and explore the forefront of technology


As the largest and most professional coatings industry exhibition in Eastern Europe, the Moscow International Paint and Coatings Exhibition has been successfully held for 29 sessions, attracting more than 400 companies from around the world to participate in the exhibition, and is expected to welcome 15,000 professional visitors. The exhibition is not only a platform for displaying the latest products and technologies, but also an essential window for insight into industry trends and expanding international cooperation.


The Russian coatings market has an annual growth rate of over 8%, and the demand for building renovation, industrial anti-corrosion and water-based transformation has surged. At the same time, the gap in local raw material supply has provided a strategic opportunity for Haoshuo HPMC. The company's technical team optimized the product formula based on the Russian climate characteristics and industry standards. Its HPMC products still maintain excellent water retention and thickening properties under extreme temperature differences, significantly improving the construction efficiency and durability of coatings.


Haoshuo HPMC: Green Innovation Drives Industry Upgrade


At this exhibition, Haoshuo Chemical will focus on promoting its independently developed hydroxypropyl methylcellulose (HPMC). As a high-performance, environmentally friendly cellulose ether, HPMC has excellent water retention, thickening and chemical stability, and is widely used in architectural coatings, industrial adhesives and special coatings. Its unique molecular structure can not only improve the construction performance and crack resistance of coatings, but also reduce the formulation cost, meeting the diversified needs of the Russian market for alkyd resin coatings and water-based coatings. Haoshuo Chemical has passed ISO 9001 international quality system certification, and its product quality has reached the international advanced level. Its daily production capacity has exceeded 200 tons. At present, Haoshuo HPMC has served benchmark enterprises in 20+ countries around the world, won the trust of global customers, and has a customer repurchase rate of 98% in the Russian market, becoming a "functional additive expert" trusted by the coatings industry.


Laying out the Eurasian market and deepening international cooperation


"Russia is an important fulcrum for Haoshuo Chemical to develop the Eurasian market." The general manager of the company said, "We will take this exhibition as an opportunity to demonstrate our localized technical service capabilities and discuss customized cooperation models with international partners. In this exhibition, we will fully demonstrate the innovative application of HPMC in the field of coatings, discuss technical solutions with international customers, and seek in-depth cooperation. Haoshuo Chemical has always been committed to becoming a reliable partner for global customers with the purpose of "excellent quality, high-cost performance, and considerate service." During the exhibition, the Haoshuo team will provide free technical consultation, sample testing and formula optimization solutions to help customers solve actual production problems.


About Hebei Haoshuo Chemical


Hebei Haoshuo Chemical Co., Ltd. is located in the Clean Chemical Park of Xinji City, Hebei Province. It is a high-tech enterprise focusing on the research, development, and production of cellulose ethers. The company has a modern production base of 200,000 square meters, equipped with advanced domestic and foreign equipment and a professional technical team of 56 people. Its products cover hydroxypropyl methylcellulose (HPMC), hydroxyethyl cellulose (HEC) and other series, which are widely used in construction, coatings, daily chemicals and other fields. With stable product quality and a complete service network, Haoshuo Chemical has become a benchmark enterprise in the cellulose ether industry at home and abroad.

 

Exhibition information

  • Time: March 18-21, 2025

  • Location: Moscow Central Exhibition Center (EXPOCENTRE), Russia

  • Booth number: 21C80

  • WhatsApp: +8618132289294

  • Official website: www.hpmcfactory.com

 

Hebei Haoshuo Chemical sincerely invites global customers to visit the booth and talk about the new future of the coatings industry!


Haoshuo appeared at Interlakokraska 2025 bringing HPMC to explore the Eurasian market

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